A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words aimed towards improving a website's SEO.

Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain.

There is a growing demand for skilled web content writing on the Internet. Quality content often translates into higher revenues for online businesses.

Website owners and managers depend on content writers to perform several major tasks:

• Check for keywords or generate a keyword, and research limitations for the keywords.
• Create or copy edit to inform the reader, and to promote or sell the company, product, or service described in the website.
• Produce content to entice and engage visitors so they continue browsing the current website. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
• Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
• Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
• Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.
• Create unique, useful, and compelling content on a topic primarily for the readers and not merely for the search engines.

Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

There are various ways through which websites come up with article writing, and one of them is outsourcing of the content writing. However, it is riskier than other options, as not all writers can write content specific to the web.

Content can be written for various purposes in various forms. The most popular forms of content writing are:

• Blogging
• Writing white papers
• e-books
• Newsletters
• Promotional mails